It’s all in the DETAIL…
We started Old Iron a little over 4 years ago and have listed a lot of cars and trucks. I found out one important thing about listing a vehicle – it’s all in the DETAIL. I tell sellers to clean their vehicle before we list it. We take over 30 photos per listing; this is what the buyer sees first. First impressions are important!
One of the first cars we listed was a 1968 Mercedes Benz 250 SL. It was under a carport and needed to be washed and cleaned. I told the elderly lady who owned it , I would return the following day and detail the car for her and get it listed. I washed it, cleaned the interior, put air in the tires and cleaned the engine compartment. I took all the necessary photos and later that evening listed it around 7:30 pm. The photos came out great. The car really looked good! Well, 9:45 am the next day, we had a buyer for it.
Well, we listed a lot of cars and trucks since then; some of them were not very well detailed and had a hard time finding a buyer. Some cars were detailed to the max and were very well presented in the photos and sold in a reasonable time frame. So if you are going to sell a vehicle whether on a professional website or on your own, please spend a day and wash the car, clean the chrome, windows, tires, interior, rugs and engine compartment.
The first impression is always the most important and also shows the buyer you care for the car you are trying to sell.
If you don’t have the time or are physically unable to do it, there are local detailers that will come to you and do a thorough job in detailing the vehicle.
We found an un-detailed vehicle sells for about 7% less than a detailed one.
Keep them Rolling!…